Since the fall of 2005, Schwab advertising has included a simple call to action: Talk to Chuck.
Schwab worked with ad agency Euro RSCG Worldwide-New York to create the Talk to Chuck™ campaign.
The campaign has won numerous awards, including accolades from The Journal of Financial Advertising for best ad campaign in the brokerage category and best in show for financial services advertising. In 2007, the campaign won the Grand Ogilvy Award in the ARF David Ogilvy Awards. Schwab was cited as "the best of the best" for successfully utilizing research to produce an ad campaign that achieves exceptional business results.