Schwab Mobile App Is Nearing Its One-Year Anniversary – How Are You Using It?
As we approach the one year anniversary of our Schwab mobile app for the iPhone®, we thought we would take a moment to share some interesting information on how people use our mobile apps for the iPhone and Android™. We also want to check in with you to find out how you are using our mobile apps.
Schwab mobile to date:
• More than 530,000 clients have used Schwab’s mobile apps or used their mobile devices to access schwab.com in the past year.
• We’ve seen over 300,000 downloads of the app for the iPhone and 85,000 Android downloads. These numbers are steadily increasing!
• The average age of Schwab’s mobile app for iPhone user is 48, for Android the average age is 46.
How are people using Schwab mobile?
Most of our clients use the mobile apps to keep an eye on their accounts and the market, as well as news and quotes on stocks. Since the launch of our app for the iPhone, we’ve seen a whopping 26 million views on the Accounts screens--traffic driven entirely by our mobile app users. And while the majority of our Schwab mobile app usage tends to be people seeking to view information rather than take action, many mobile clients do perform banking and brokerage transactions such as trades, transfers and mobile deposits. In fact, trading and mobile deposit are the most popular activities performed on the Schwab mobile app, confirming that our clients want to be able to access to their money anywhere, anytime.
And we’re happy to find that the more our clients use Schwab mobile app, the more they like it. We’ve seen a significant increase (11%!) in client satisfaction with those who use the mobile app in just the last nine months.
How are you using the apps? What’s your favorite feature? What would you like to see us add or improve?
We’re looking forward to hearing from you!
iPhone is a registered trademark of Apple Inc. registered in the U.S. and other countries.
Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.
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